In spite of all advancements in digital marketing happening in 2014, CMOs have still made little progress in building robust digital marketing capability with only 20% of the respondents admitting to having social networks set up with the purpose of engaging with customers. It seems that there is still a lot of work to do. The plan for next year? Apparently, improving customer experience is at the top at the list for 2015 CMOs.
So with these good news, the key positive take aways from this report: 68% of the organisations now have a separate digital marketing budget with 79% of companies where marketing has a budget for capital expenditures, primarily for infrastructure and software. So, the budget is there, the promise for 2015 is there as well. With companies understanding the need to improve customer experience in the world of digital, we are excitedly waiting for marketing-as-a-service to continue to grow.
It looks like exciting times lay ahead! Thumbs up, digital mind pickers!
thank you for your interesting infomation.business listing in Houston
ReplyDeleteWebsite design is not just a job for the company building your website. Believe it or not there is a lot of responsibility that falls on the client as well. I know this is shocking, right? Let me explain. web design advice
ReplyDeleteThis is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it
ReplyDeleteThreepipe
I found your this post while searching for information about blog-related research ... It's a good post .. keep posting and updating information. James
ReplyDeleteThere is definately a great deal to know about this subject. I like all of the points you've made. SAC
ReplyDeleteI recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog, I will keep visiting this blog very often. consultoria de marketing digital
ReplyDelete